How To Help Your Student Learn to Network Effectively
How can you help your student learn to network effectively? Summer is actually a great time to network as business often moves at a slower pace in the summer months and everyone welcomes a chance to get out of the office. Plus, professionals love to help college students who are “home from school”. So, we have 5 things you can do to help your student make the most of the summer by exploring careers and building their professional network.
One: Discuss the power of relationships in your career. Take time to talk about career exploration and networking. Start by telling them the various ways relationships have helped you in your career. Students are told to network but rarely told why. Show them the power of relationships and how networking will impact them personally and professionally.
Two: Admit that it is hard. Emailing a perfect stranger is hard enough not to mention sitting across the table from them. However, students underestimate the length professionals will go to for a young adult who is just starting out. To build their confidence, help them develop their message. Help them craft their story (their elevator pitch) in a compelling way that will not only inform but also engage the contact. Also, share your failures and embarrassing moments. Explain the many reasons they may not hear back from someone so they don’t take it personally.
Three: Help them identify their network. The true power of networking comes from a mutual connection so help them look for these connections within their area of interest. These commonalities will be the initial connecting point and the foundation for the relationship. These can be as simple as fellow college alums, someone that played the same sport they play, someone who interned at the same company, a friend’s parent, or professionals from your network. It will surprise them just how many people they know when they really sit down and think about it.
Four: Walk them through the basics. Students should have a plan for how they will connect in a meaningful way with a new contact, how to craft an introductory email, what questions they are going to ask, the importance of a prompt reply, what to do if the contact doesn’t return their message, and how to maintain that relationship moving forward. Their communication style, message, presentation, how they tell their story, and how they demonstrate gratitude are vital to their success. Have them share their draft communications…you may be surprised! Some of our most intelligent, social students still need a lot of help crafting an appropriate email. If you don’t feel qualified to proof their work then ask a close friend to help.
Five: Motivate your student and make networking a priority by setting a networking goal such as having coffee with five new contacts over the summer. Brainstorm a reward, an extra privilege, or even make a wager over whether they’ll reach their goal. Having a goal and a reward can make networking fun and help your student stay focused.